AlSafa Store Co. takes so much pride in the diversity of markets we cover and products we provide.

One of the latest additions to our very diversified portfolio, following a strong shift in the Saudi market, is a very large group of products sold in Traditional Trade markets, catering to the specific needs of these markets and their clientele. Having this access to traditional markets also helps us launch some products there to get feedback on how these products will behave in pharmacies or modern trade markets with acceptable costs at stores with very heavy customer traffic.

The Traditional trade team covers Discount Stores, wholesalers, and Grocery Stores all over the kingdom with a very wide range of personal care, feminine care, and baby care products.

The sources of our products are very reliable manufacturers from the Kingdom of Saudi Arabia, Jordan, Turkey, China, and the UAE.